Utilizing Web Data to Target Individuals the Most Likely to Purchase

question 133

Multiple Choice

Utilizing web data to target individuals the most likely to purchase a product is:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)behavioral targeting.

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Definitions:

Assets

Resources owned or controlled by a business, expected to produce benefits or economic value in the future.

Liabilities

The financial obligations of a business entity, including debts and other amounts owed to creditors.

Equity

The remaining stake in a company's assets once liabilities are subtracted, signifying the equity held by shareholders.

Accounting Equation

A fundamental financial principle represented as Assets = Liabilities + Owners' Equity, showing the relationship between a company's resources and its sources of financing.