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To Be Successful, an Email Marketing Program Does Not Need

question 171

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To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.


Definitions:

Ethics Program

A comprehensive plan implemented by an organization to promote ethical behavior among its members through policies, training, and monitoring.

Financial Audit

An independent examination of financial records to ensure accuracy and compliance with accounting standards and regulations.

Code of Conduct

A set of guidelines designed to set out acceptable behaviors for members of a particular group, organization, or profession.

Statement of Principles

A documented set of values and beliefs that guide an organization or individual's actions and decision-making processes.

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