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First movers are usually more successful than follower firms.
Calculate
To determine or ascertain by mathematical methods; compute.
Direct Expense
Costs that can be directly attributed to a specific product, service, or department within a business.
Indirect Expense
Costs that are not directly attributable to a specific product or service, such as utilities or administrative salaries.
Rent
A periodic payment made by a tenant to a landlord in exchange for the use of land, a building, or other property.
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