All Consumers Carry Schemata in Their Minds When They Enter

question 73

Multiple Choice

All consumers carry schemata in their minds when they enter the marketplace. According to the principles of perceptual vigilance and defense, a marketer should be careful to create a promotion for the new product that ________.

• A) conforms to the customers' schemata
• B) violates the customers' schemata
• C) requires that customers defend their current views about the product category
• D) is simple and easy to understand

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Definitions:

Mobile Phone

A mobile phone that enables users to make and receive calls using a radio frequency connection as they move around within a service provider's coverage area.

Facilitate Purchases

The process of making it easier for customers to buy products or services, often through simplifying transactions or providing additional purchase information.

Fashion Boots

A specific style of footwear that can vary in height, material, and design, primarily focused on trends and aesthetic appeal rather than functionality.

Convenience Product

Goods that are readily available to consumers and are purchased frequently with minimal effort in comparison shopping.