Describe the Segment of Consumers That Marketers Call LOHAS

question 18

Essay

Describe the segment of consumers that marketers call LOHAS. What does this segment value? How has this segment of consumers affected marketing?

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Definitions:

Convenience

The quality or state of being convenient, especially in terms of ease of access or use, often used in marketing to describe consumer products or services.

Cash Handling Procedures

Guidelines and methods a company follows to manage and safeguard the cash it receives and disburses.

Accounts Payable

The amount of money owed by a company to its creditors for goods or services that have been delivered or used but not yet paid for.