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Lars has developed an online, multiplayer game that he thinks could be the next big hit in computer-mediated environments. Lars is in the process of looking for financial backers as he moves from the prototype of his game to the finished product. To encourage financial backers, Lars should explain that for most people interested in playing online games, the gap between real selves and ideal selves is narrowing.
Nucleus Accumbens
A brain structure in the limbic system that plays a significant role in the influence of reinforcement on behavior; the neurotransmitter dopamine is central to the reinforcing quality of events.
Species-specific Defense Reactions
Innate defensive behaviors characteristic to a species, often triggered by specific threats or predators.
Danger
The possibility of suffering harm or injury; a situation involving exposure to risk.
Bolles
Robert C. Bolles was a psychologist known for his S-S (stimulus-stimulus) learning theory, emphasizing that animals learn expectations about the outcomes of their actions.
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