An Advertiser That Uses Its Web Site to Attract Consumers

question 57

Multiple Choice

An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses which of the following segmentation systems?

• A) BrandAsset Archetypes
• B) VALS2
• C) RISC
• D) PRIZM NE

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Definitions:

Positive Covenant

A clause in a contract that requires a party to take a specific action or comply with certain conditions.

Cedar Trees

A species of evergreen coniferous trees known for their durable, fragrant wood and various species around the world.

Joint Tenants

A form of co-ownership where individuals share equal ownership of property and have the right of survivorship.

Fee Simple

The highest interest in land, equivalent to ownership; an estate granting possession for an infinite time.