A Company Wants to Persuade a Customer to Buy Its

question 53

Multiple Choice

A company wants to persuade a customer to buy its products. If the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

• A) a parallel route
• B) a peripheral route
• C) a circular route
• D) a central route

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Definitions:

Enforceable

Capable of being imposed or upheld by legal means or action.

Statutory Law

Laws enacted by a legislative body, such as Congress or a state legislature.

Prohibited

Something that is forbidden or disallowed by law or regulation.

Illegal

Activities or actions that are forbidden by law and subject to penalties.