A Company Wants to Persuade a Customer to Buy Its

question 53

Multiple Choice

A company wants to persuade a customer to buy its products. If the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

• A) a parallel route
• B) a peripheral route
• C) a circular route
• D) a central route

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Definitions:

Introspection

The process of examining one's own thoughts, emotions, and motivations to gain self-awareness or understand personal mental states.

Physiologist

A scientist who studies the functions and processes of living organisms and their parts.

Wilhelm Wundt

Recognized as the pioneer of experimental psychology, he established the inaugural laboratory dedicated to psychological experiments at the University of Leipzig in 1879.

Philosopher

An individual who seeks knowledge and understanding about fundamental questions of reality, existence, and ethics through reasoned argument and thought.