A Consumer Could Recognize a Problem as Either an Opportunity

question 18

Multiple Choice

A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

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Definitions:

Treatment Choices

The range of medical or therapeutic options available to treat a condition or illness.

Open-Ended Questions

Questions designed to encourage a full, meaningful answer using the respondent's own knowledge and/or feelings.

Patient Data

Information related to the health, treatment, and care of a patient, which can include medical history, test results, and personal demographics.

Symptoms

The signs or indications of a disease or condition experienced by a person.