A Consumer Could Recognize a Problem as Either an Opportunity

question 18

Multiple Choice

A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

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Definitions:

Disruptive Sleep

A sleep disorder or disturbance that interrupts the normal sleep pattern.

Nausea

A feeling of sickness with an inclination to vomit, which can be a symptom of various conditions.

Forgetfulness

A temporary or permanent inability to remember information, experiences, or people.

Unreasonable Behavior

Actions or attitudes that defy logic, fairness, or accepted social norms, often causing distress or confusion to others.