Relationship Marketing Shifts the Focus from the Objective of Getting

question 132

Multiple Choice

Relationship marketing shifts the focus from the objective of getting a one-time purchase by a target to the ________.

• A)integration of all brand communications
• B)maintenance of long-term involvement from the firm's critical stakeholders
• C)use of experiential marketing to make brand connections
• D)generation of positive word of mouth through buzz marketing
• E)the use of interactive media to personalize all contact points

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Definitions:

Belief in God

Belief in God encompasses faith or conviction in the existence of a supreme deity or deities, central to many religious traditions.

Irrational

Going against the rules of reason. (Not the same as nonrational, such as when we say that worms and fish are “not rational animals.”) Only rational (that is, thinking, planning, calculating) creatures can be irrational.

Problem of Evil

A philosophical dilemma concerning how to reconcile the existence of evil with an omnipotent, omnibenevolent, and omniscient God.

Theodicies

Justifications of God's goodness and omnipotence in the face of the existence of evil.