Which Marketing Communication Tool Has the Goal of Creating Impact

question 150

Multiple Choice

Which marketing communication tool has the goal of creating impact on the store shelf?

• A)press release
• B)packaging
• C)word of mouth
• D)coupons
• E)customer service

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Definitions:

FOB Destination

A shipping term indicating that the seller bears the cost and risk of transporting goods until they are delivered to the buyer's location.

Physical Inventory

The process of counting and verifying the actual stock in a business at a specific point in time.

Perpetual Inventory System

A digital system for inventory management that immediately documents any inventory sale or purchase using electronic point-of-sale systems along with enterprise asset management software.

MasterCard and VISA

Major global payment networks and companies facilitating electronic funds transfers through branded credit, debit, and prepaid cards.