The Percentage of the Media Audience Exposed at Least Once

question 144

Multiple Choice

The percentage of the media audience exposed at least once to the advertiser's message during a specific time frame is known as ________.

• A)an impression
• B)circulation
• C)exposure
• D)reach
• E)frequency

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Definitions:

Kotter

John P. Kotter is a professor and author known for his work on leadership and change management, including a popular 8-step process for leading change.

Bass

Refers to a key theory or individual notable in leadership or musical fields, requiring context for a specific definition.

Emergent

Refers to processes or patterns that arise spontaneously or naturally within systems or organizations, not due to a specific plan.

Trait

A distinguishing quality or characteristic, typically one belonging to a person.