The Number of Times a Person Is Exposed to an Advertisement

question 15

Multiple Choice

The number of times a person is exposed to an advertisement is known as ________.

• A)gross impression
• B)circulation
• C)exposure
• D)reach
• E)frequency

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Definitions:

Debit Side

The left side of an account in double-entry bookkeeping, used to record increases in assets and expenses or decreases in liabilities and equity.

Credit Side

The right side of an accounting ledger where credits are recorded, typically increasing liabilities and equity or decreasing assets.

Expenses

The money spent or costs incurred in an entity's efforts to generate revenue, representing the cost of doing business.

Withdrawals

Funds taken out from a business by its owner(s) for personal use.