Refer to the Following Passage to Answer the Questions Below

question 134

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles.
-P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G develops its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?

• A) sponsorship
• B) participations
• C) spot announcements
• D) on-network syndication
• E) specialty television

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Definitions:

Percentage Point

A unit for measuring the difference between percentages, emphasizing the change in values over time.

Slope

In mathematics, the slope represents the rate of change between two points on a line, indicating its steepness and direction.

Positive

A term indicating the presence of or addition to something, often used in a favorable or optimistic sense.

Relation

In mathematics and computer science, it is a set of ordered pairs, showing how two sets of objects are related to each other.