The Primary Method Currently Used to Measure Consumer Response to Internet

question 58

Multiple Choice

The primary method currently used to measure consumer response to Internet advertising is ________.

• A)hits
• B)viewers
• C)click-through
• D)unique visitors
• E)total traffic

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Definitions:

Nonverbal Behavior

Communication methods other than spoken or written language, such as gestures, facial expressions, and posture.

Intuition

An ability to understand or know something immediately based on instinctive feelings rather than conscious reasoning.

Curiosity

A strong desire to know or learn something.

Workaround

An alternative method of accomplishing a task or solving a problem when the usual process is ineffective or unavailable.