Refer to the Scenario Below to Answer the Questions That

question 36

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry are getting good at this and have decided they'd like to have an "Internet commercial" on their website, much like a TV ad but not on TV. What type of Internet advertising is this called?

• A)pop-up
• B)move-alongs
• C)minisite
• D)banner ad
• E)superstitial

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Definitions:

Directional Hypothesis

A hypothesis that specifies the direction of the expected difference or relationship between variables.

Null Hypothesis

A default statement that indicates no effect or no difference, used as a starting point for statistical hypothesis testing.

Directional Hypothesis

A hypothesis that outlines the anticipated direction of the difference or relationship.

Critical Value

A threshold in a statistical test that defines the boundary for deciding whether an observed statistic is extreme enough to reject the null hypothesis.