A Media Strategy That Involves High ________ Would Involve Creating

question 114

Multiple Choice

A media strategy that involves high ________ would involve creating broad exposure using many media vehicles, while a strategy involving high ________ would be narrower in focus with a more limited list of media vehicles.

• A)continuity, aperture
• B)aperture, continuity
• C)frequency, reach
• D)reach, frequency
• E)distribution, reach

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Definitions:

Highly Accurate

Characterized by extreme precision and correctness, highly accurate describes information, measurements, or processes with minimal errors or discrepancies.

Decay

Loss of memory due to the passage of time, during which the memory trace is not used.

Proactive Interference

The phenomenon where old memories hinder the recall of newly learned information.

Retroactive Interference

A phenomenon in psychology where newly acquired information interferes with the recall of previously learned information.