Which of the Following Is NOT a General Guideline That

question 137

Multiple Choice

Which of the following is NOT a general guideline that applies to message development in direct marketing?

• A)The message should contain clear comparisons or details about purchase decision factors.
• B)The message should counter consumers' reluctance to buy.
• C)The message should reflect whether the offer is a one-step offer or a two-step offer.
• D)The message must, by law, include information about a return policy.
• E)The more individually targeted the message is, the better.

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Definitions:

Serif Typefaces

Typefaces with small crosslines (called serifs) at the ends of letter strokes.

Sans Serif

A category of typefaces that do not have the small projecting features called "serifs" at the end of strokes.

Effective Design

The process of creating products, systems, or processes that fulfill their intended purpose efficiently and appealingly.

Proofreading

Proofreading is the process of reviewing and correcting written material to ensure accuracy in grammar, spelling, punctuation, and formatting before it is published or shared.