When Is It Advisable to Use the Internet in the Media

question 84

Multiple Choice

When is it advisable to use the Internet in the media plan?

• A)The product is not distributed nationally.
• B)There is a need for a situational, place-based message.
• C)The target audience is difficult to reach with traditional media.
• D)The quality of image is not a factor.
• E)The plan calls to "heavy up" in certain cities or regions where sales are higher.

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Definitions:

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period, used in capital budgeting to assess the profitability of an investment.

Online MBA

A Master of Business Administration program that is delivered fully or partially through internet-based learning platforms.

Net Present Value

A financial metric used to evaluate the profitability of an investment or project, calculated by summing all expected future cash flows, discounted back to their present value.

Discount Rate

The discount rate that is employed to ascertain the present worth of future cash streams in a discounted cash flow assessment.