Refer to the Passage Below to Answer the Questions That

question 128

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that restaurant was victimized by this false accusation.
-Now that the culprit has been found, which public relations program is most relevant to Wendy's?

• A)public affairs
• B)cause marketing
• C)reputation management
• D)public service advertising
• E)marketing public relations

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Definitions:

Variable-interval Schedule

A schedule used in operant conditioning where a reward is given for a response at random time intervals.

Text Messages

Short, electronic messages sent over a cellular network from one phone to another.

Checking Messages

The act of looking at or reviewing messages in various forms of communication, such as email or text.

Hours

A unit of time equivalent to 60 minutes, commonly used to measure the duration of events or the workday.