________ Techniques Enable Marketers to Determine the Relative Impact of a Media

question 143

Multiple Choice

________ techniques enable marketers to determine the relative impact of a media mix on product sales by using computer models that calculate the weight of a media schedule and optimize the schedule for the greatest impact.

• A) Aperture
• B) Frequency
• C) Weighting
• D) Reach
• E) Optimization

---

Definitions:

Cultural Expectations

Shared beliefs or norms within a society about how people should behave.

Fundamentally Affected

Deeply or profoundly impacted or changed, often in a way that alters something's or someone's nature or function.

Theorist

An individual who formulates and proposes theories based on observations, experiments, and reasoning.

Vygotsky

A Soviet psychologist known for his work on cognitive development, including the concept of the Zone of Proximal Development.