One Advertising Agency's Client Wanted to Use Only Television Commercials,primarily

question 19

Essay

One advertising agency's client wanted to use only television commercials,primarily because the client thought it would impress its customers and business colleagues.The advertiser's agency is having a difficult time convincing the client to use a media mix,not just television.Explain why it's better to use a media mix than to rely on just one medium.

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Definitions:

Propanal

An aldehyde with the chemical formula C3H6O, characterized by a short carbon chain with a terminal carbonyl group.

Benzoyl Chloride

A reactive organic compound used in organic synthesis, characterized by a benzene ring attached to a carbonyl chloride group.

Pka Values

A quantitative measure that indicates the strength of an acid in solution, representing the acid's ability to donate a proton.

Equilibrium

A state in a chemical reaction where the rates of the forward and reverse reactions are equal, leading to no net change in the concentrations of reactants and products.