As in Marketing or Advertising Planning, a Public Relations Plan

question 142

Multiple Choice

As in marketing or advertising planning, a public relations plan begins with background research leading to a(n) ________.

• A)situation analysis
• B)objective statement
• C)strategy
• D)tactic
• E)evaluation

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Definitions:

Model Business Corporation Act

A model set of laws prepared by the American Bar Association that serve as a guide for state legislations to regulate corporate formation, operation, and dissolution.

Minority Shareholder

An investor who owns less than 50% of a company's shares, holding less control over decisions.

Oppression

The officers, directors, or controlling shareholder’s isolation of one group of shareholders for disadvantageous treatment to the benefit of another group of shareholders.

Corporate Constituency Statutes

A statute that expands the traditional view that directors and officers of a corporation have a duty to make business decisions primarily or exclusively to maximize shareholders’ interests by explicitly permitting the consideration of non-shareholder interests. Those interests may vary but often include the environment, corporate employees, customers, creditors, suppliers, and local community.