Which of the Following Could Be an Objective of Public

question 49

Multiple Choice

Which of the following could be an objective of public relations?

• A)creating a corporate brand
• B)moving a brand to a new market or a global market
• C)providing product or brand information
• D)positioning or repositioning a company or brand
• E)all of the above

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Definitions:

Cash Cows

Business units or products that generate significant cash flows with little investment, typically in a mature stage of their lifecycle.

Market Share

The portion of a market controlled by a particular company or product, reflecting the company's competitiveness. Rephrased.

Complementary Pricing

A pricing strategy where products that complement each other are sold together at a price lower than the sum of their individual prices.