Melanie Works in the Public Relations Department at a Major

question 50

Multiple Choice

Melanie works in the public relations department at a major university, and she is the editor of an internal newspaper, called Update, that is distributed to all faculty and staff working at the university. The newspaper covers stories about what faculty are doing, grants and awards won by employees, and important information regarding human resource issues. What type of public relations program does this illustrate?

• A)employee affairs
• B)corporate relations
• C)internal relations
• D)employee relations
• E)house communications

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Definitions:

Demand Decision

Demand decision involves making strategic choices regarding the demand for products or services to optimize production, sales, and inventory management.

Leverage

The strategic use of resources to maximize advantage and achieve specific goals.

Inquiry Message

A communication seeking information or clarification on a particular subject or issue.

Discriminatory Topics

Subjects or discussions that involve unfair treatment of individuals based on race, gender, age, or other characteristics.