Corporate Communication Programs with Government and with the Public on Issues

question 80

Multiple Choice

Corporate communication programs with government and with the public on issues related to government and regulation are called ________.

• A)media relations
• B)external public relations
• C)cause marketing
• D)public affairs
• E)corporate relations

---

Definitions:

Secondary Equity Offering

A process where a company that is already publicly traded issues additional shares to investors.

Market Value

The current market valuation at which a service or asset is being offered for sale or purchase.

Constant Annual Rate

A fixed annual interest rate applied over the life of an investment or loan, ensuring the rate does not change.

Market- Return

The amount of profit or loss generated by an investment over a given period, often expressed as a percentage of the investment's initial cost.