A Manufacturer-Designed Display Distributed to Retailers Who Use It to Call

question 143

Multiple Choice

A manufacturer-designed display distributed to retailers who use it to call their customers' attention to product promotions is known as a ________.

• A)trade incentive
• B)point-of-purchase (PoP)promotion
• C)rack job
• D)spiff
• E)display slick

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Definitions:

Income

The revenue brought in, consistently over time, from professional endeavors or investments.

Budget Constraint

The limits imposed on household choices by income, prices, and taxes, defining the combination of goods and services they can afford.

Income

Proceeds obtained, often periodically, from labor or investment returns.

Utility

A measure of satisfaction or happiness that consumers derive from the consumption of goods and services.