Which of the Following Is True About Direct Marketing

question 112

Multiple Choice

Which of the following is true about direct marketing?

• A)Direct marketing relies on a consumer response that comes through an intermediary.
• B)Direct marketing tends to be less interactive than other marcom tools are.
• C)Direct marketing is considered one-way communication.
• D)Direct marketing relies heavily on market research and database development.
• E)Direct marketing messages are more cost efficient than mass media messages are.