What Is the Second Step in the Direct Marketing Process

question 64

Multiple Choice

What is the second step in the direct marketing process?

• A)setting objectives and making strategic decisions
• B)communication of the offer
• C)customer ordering
• D)fulfillment
• E)relationship building

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Definitions:

Customer Relationships

The ongoing interactions between a company and its customers designed to foster loyalty, engagement, and satisfaction.

Easily Imitated

Refers to a product, service, or process that can be readily duplicated by competitors without significant investment or unique technology.

Financial Institutions

Businesses that provide financial services, including banks, credit unions, insurance companies, and investment firms.

Market Share

Represents the portion of a market controlled by a particular company or product.