Which of the Following Is NOT a General Guideline That

question 137

Multiple Choice

Which of the following is NOT a general guideline that applies to message development in direct marketing?

• A)The message should contain clear comparisons or details about purchase decision factors.
• B)The message should counter consumers' reluctance to buy.
• C)The message should reflect whether the offer is a one-step offer or a two-step offer.
• D)The message must, by law, include information about a return policy.
• E)The more individually targeted the message is, the better.

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Definitions:

Skeletal Muscles

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A factor that is known to cause the formation of cancer.

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A disease characterized by the uncontrolled division of abnormal cells in the body.

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A chronic autoimmune disease that can cause inflammation and damage in various parts of the body, such as the skin, joints, and organs.