Some Online Advertising Uses a ________ Metric That Records How

question 63

Multiple Choice

Some online advertising uses a ________ metric that records how well the click-through generates prospects.

• A) pay-per-click (PPC)
• B) cost-per-lead
• C) click-through rate
• D) conversion rate
• E) page view

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Definitions:

Contract Formation

The process whereby parties agree upon and establish the terms of a contract, leading to a binding legal agreement.

Relaxation of Requirements

The easing or reduction of stringent rules, standards, or conditions, often to accommodate special circumstances.

Material Misrepresentation

A statement that is significantly untrue or misleading and, if known to be such, could have influenced the decision-making of a party in a contract or agreement.

Voidable

A legal term describing a transaction or agreement that is valid but may be annulled by one of the parties involved.