The Pampered Sole Is a New Women's Shoe Store in Birmingham,Alabama.The

question 136

Multiple Choice

The Pampered Sole is a new women's shoe store in Birmingham,Alabama.The owners want to target women between the ages of 30 and 45 with a household income greater than $50,000 with a special promotion.They have purchased two mailing lists: one with demographic information for their retail area and one with psychographic information.They want one list that combines both types of information,but they don't want to mail someone twice.What should they do?

• A) purge, then merge the lists
• B) merge, then define the lists
• C) merge, then purge the lists
• D) purge, then define the lists
• E) compile, then convert the lists

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Definitions:

Perfect Price Discrimination

Perfect price discrimination occurs when a seller charges each buyer their maximum willingness to pay, capturing the entire consumer surplus as profit.

Marginal Revenue

The enhanced income from disposing of one more unit of a product or service.

Perfect Price Discrimination

The practice of charging each customer the maximum they would be willing to pay for a good or service, capturing all consumer surplus.

Willingness To Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they assign to it.