Refer to the Passage Below to Answer the Questions That

question 25

Essay

Refer to the passage below to answer the questions that follow.
Proactive Solution is a skincare system to help people with acne. Proactive was originally sold only through direct marketing. The consumer had to enroll in the Proactive Solution Clear Skin Club. However, now some large malls have kiosks selling Proactive Solution products without the club membership, but the prices are much higher. Proactive Solution has had one of the longest-running infomercials on television, and its product line is also sold through magazine ads. Through these mediums, consumers can purchase the product directly by calling, mailing, or going through the Internet to submit an order.
-Explain which type of direct-mail list is the most important to Proactive.

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Definitions:

Intellectual Property

Legal rights that protect creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images.

Intangible Property

Assets that do not have a physical presence but possess value, such as intellectual property, brand recognition, and copyrights.

Real Property

Refers to immovable property such as land and anything permanently attached to the land, like buildings.

Personal Property

Things of value that you own (such as a car or laptop).