Which of the Following Is False Regarding Advertising and Sales

question 57

Multiple Choice

Which of the following is false regarding advertising and sales promotion?

• A)Sales promotion strategies can be rational or emotional.
• B)Advertising creates a brand image over time, and sales promotion creates immediate action.
• C)Advertising contributes to short-term profitability, and sales promotion contributes to long-term profitability.
• D)Advertising adds intangible value to the product or service.
• E)Sales promotion adds tangible value to the product or service.

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Definitions:

Definitions

Clarifications or explanations of words or terms to specify their meaning within a particular context.

Leadership

The act of guiding or influencing a group towards achieving a common goal.

Numerous

Existing in large quantities; very many.

Leadership Processes

The series of actions or steps taken by an individual or group to guide and influence others towards achieving goals.