What Is Used to Assess the Internal and External PR

question 98

Multiple Choice

What is used to assess the internal and external PR environment that affects the organization's audiences, objectives, competitors, and past results?

• A)marketing audit
• B)SWOT analysis
• C)communication audit
• D)PR audit
• E)benchmarking

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Definitions:

Tramp Character

A recurring character type in films and literature, often depicted as a wanderer who lives by their wits and lacks a permanent home or job.

European Director

A film director originating from or primarily active in Europe, often associated with cinematic styles or movements unique to European film history.

Gritty Melodramas

Films characterized by a realistic and harsh portrayal of life's difficulties, often exploring intense emotional stories and moral dilemmas.

Marlene Dietrich

A German-American actress and singer whose career spanned from the silent era into the 1950s, known for her distinctive voice, glamorous persona, and roles that challenged gender norms.