Consumer Promotions Can Be Used to Generate Awareness, Trial, Maintain

question 59

True/False

Consumer promotions can be used to generate awareness, trial, maintain or increase market share, and remind consumers about a brand.

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Definitions:

Unsought Product

Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.

Convenience Product

A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.

Lay's Potato Chips

A popular brand of potato chips known for their variety of flavors, owned by the Frito-Lay company.

Audi Q8

A luxury crossover SUV manufactured by the German automaker Audi, known for its advanced technology and spacious interior.