Which of the Following Is False Regarding Advertising and Sales

question 57

Multiple Choice

Which of the following is false regarding advertising and sales promotion?

• A)Sales promotion strategies can be rational or emotional.
• B)Advertising creates a brand image over time, and sales promotion creates immediate action.
• C)Advertising contributes to short-term profitability, and sales promotion contributes to long-term profitability.
• D)Advertising adds intangible value to the product or service.
• E)Sales promotion adds tangible value to the product or service.

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Definitions:

Adaptability

is the capability to adjust or be flexible in response to changing conditions or environments.

Communication

The act of transferring information from one place, person, or group to another through the spoken word, written language, or other mediums.

Productive Strategies

Techniques or methods implemented to enhance efficiency and effectiveness in achieving desired outcomes.

Moderate Emotions

The regulation of emotional responses to maintain a balance in feelings and reactions in different situations.