Which of the Following Statements Regarding Planning a Global Advertising

question 70

Multiple Choice

Which of the following statements regarding planning a global advertising strategy is true?

• A) The problem of managing brand consistency is largely responsible for limiting most global marketing objectives to awareness and recall.
• B) The globalization/localization debate is really about budgeting.
• C) It is not advantageous to conduct research in each international market that is entered.
• D) Consumer buying motivations are basically the same in every country.
• E) The execution of a global campaign is no more complex than executing a national plan.

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Definitions:

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured in millimeters of mercury (mmHg).

Obese

A condition characterized by excessive body fat accumulation, which presents a risk to health.

Hypertension

A medical condition characterized by consistently high blood pressure, which can lead to serious cardiovascular complications if not managed.