Refer to the Passage Below to Answer the Questions That

question 99

Essay

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What kind of audience is Kraft targeting with incentives to get its products to consumers in the stores?

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Definitions:

Positive Attitudes

Optimistic and hopeful perspectives or disposition towards events, individuals, and circumstances.

Thoughts

Mental processes or considerations formed in the mind, such as ideas, opinions, and beliefs.

Feelings

Emotional states or reactions that are subjective and often influenced by one's circumstances or interactions.

Achievers

Individuals or groups known for successfully reaching goals or accomplishing tasks.