What Do Direct Marketers Use to Keep Track of Customers,identify

question 13

Multiple Choice

What do direct marketers use to keep track of customers,identify prospective customers,and segment groups of customers and prospects?

• A)databases
• B)permission marketing
• C)integrated marketing communication
• D)opt-out strategies
• E)opt-in strategies

Identify the ethical considerations in business decisions, including outcome-based ethics and duty-based ethics.

Appreciate the importance of ethical decision-making processes and theories, such as utilitarianism and the principle of rights theory, in business contexts.

Understand the challenges and complexities in interpreting and applying laws ethically in business decisions.

Recognize the role of ethical codes and conduct in shaping business practices and decision-making.

---

Definitions:

Confederacy

The confederation of 11 southern states that seceded from the United States in 1860-1861, leading to the American Civil War.

Major Robert Anderson

A Union Army officer during the American Civil War, best known for his defense of Fort Sumter at the outbreak of the war.

Fort Sumter

A sea fort in Charleston, South Carolina, known for two battles of the American Civil War, the first of which marked the war's beginning.

Civil War Began

Referring to the start of the American Civil War in 1861, a conflict between the Northern states (the Union) and the Southern states (the Confederacy) primarily over the issues of slavery and states' rights.