An Ad for WD-40 Appeared in a Magazine Targeted to Hardware

question 34

Essay

An ad for WD-40 appeared in a magazine targeted to hardware store retailers. The ad showed end-of-aisle displays for the product. The copy explained how the use of a WD-40 display produces 40 percent higher sales for the retailer. The ad did not tout the benefits of the product, just what the display will do for the retailer's sales. Included in the ad was a chart of the months when WD-40 ads will appear in consumer magazines as well as the months when promotional allowances are available to retailers. Name and describe this type of advertising.

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Definitions:

Scarlet Fever

An infectious disease characterized by a red rash, high fever, and sore throat, caused by certain strains of streptococcal bacteria.

Confluent Macule

A flat, distinct, discolored area of skin that may merge with other macules to form a larger patch.

Intravenous Drug Abuse

The practice of using needles to inject drugs directly into the bloodstream for recreational purposes.

Papillae

Small, nipple-like projections on the tongue where taste buds are located, contributing to the sense of taste.