The Four Tools of Product, Price, Place (Distribution), and Promotion

question 72

Multiple Choice

The four tools of product, price, place (distribution) , and promotion are collectively referred to as the ________.

• A)product mix
• B)promotion mix
• C)marketing mix
• D)integration elements
• E)exchange elements

---

Definitions:

Activity Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities that consume resources.

Costs Allocation

The process of assigning indirect costs to different departments, projects, or products to accurately reflect the expenses incurred.

Perfect Order Rate

A metric that measures the percentage of orders fulfilled exactly as requested by the customer, without any errors or delays.

Inaccurate Invoice

This occurs when a billing document contains errors or incorrect information, leading to potential disputes or financial discrepancies.