Refer to the Passage Below to Answer the Questions That

question 121

Essay

Refer to the passage below to answer the questions that follow.
Head Over Heels is a unique children's toy and shoe store. Although it is the only store in town that has a large selection of educational toys, it also features Thomas the Tank Engine and Madeline dolls, clothes, and dollhouses, and all sorts of infant toys. Head Over Heels carries the largest selection of Stride Rite shoes in town, as well. The store advertises all year, but it advertises more heavily around back-to-school time for shoes and the holidays for toys. It receives prepared print ads and radio scripts from manufacturers to use for the store's advertising with enough time or space to include the store's information. When Head Over Heels uses these ads, it gets reimbursed the full media cost by the manufacturers, which really helps in shop's advertising efforts. Another way it gets assistance from manufacturers is by offering them the opportunity to buy space in the multipage ad that the store distributes every year on Thanksgiving, which features several Christmas gift ideas at promotional prices for the famous "day after Thanksgiving" shopping day.
-Name and describe the relationship between Stride Rite and Head Over Heels when Stride Rite assists with the store's advertising by providing print ads to the retailer and reimbursing them for the newspaper space.

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Definitions:

Vertebral Column

The backbone or spine, consisting of a series of vertebrae that protect the spinal cord and provide structural support.

Skull

The bony structure forming the head, supporting the structures of the face and protecting the brain.

Zygomatic Arch

The arch of bone that forms from the temporal process of the zygomatic bone and the zygomatic process of the temporal bone, creating the prominence of the cheek.

Zygomatic Process

A bony projection of the temporal bone that articulates with the zygoma (cheekbone) to form part of the cheek structure.