Refer to the Passage Below to Answer the Questions That

question 62

Essay

Refer to the passage below to answer the questions that follow.
Head Over Heels is a unique children's toy and shoe store. Although it is the only store in town that has a large selection of educational toys, it also features Thomas the Tank Engine and Madeline dolls, clothes, and dollhouses, and all sorts of infant toys. Head Over Heels carries the largest selection of Stride Rite shoes in town, as well. The store advertises all year, but it advertises more heavily around back-to-school time for shoes and the holidays for toys. It receives prepared print ads and radio scripts from manufacturers to use for the store's advertising with enough time or space to include the store's information. When Head Over Heels uses these ads, it gets reimbursed the full media cost by the manufacturers, which really helps in shop's advertising efforts. Another way it gets assistance from manufacturers is by offering them the opportunity to buy space in the multipage ad that the store distributes every year on Thanksgiving, which features several Christmas gift ideas at promotional prices for the famous "day after Thanksgiving" shopping day.
-Name and describe the program that Head Over Heels uses when it uses a radio spot from Stride Rite with time left at the end.

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Definitions:

Diffusion of Innovation

An idea focused on elucidating the processes, causes, and velocities at which new technologies and concepts proliferate across cultures.

Late Majority

A segment of a product adoption cycle referring to individuals who adopt new technology or products after the average member of society.

Diffusion of Innovation

A theory that explains how, why, and at what rate new ideas and technology spread through cultures, from early adopters to the broader population.

Laggards

Individuals or groups that are last to adopt an innovation or change, typically resistant to alterations in status quo.