Evaluation Is Done Through Testing, Monitoring, and Measurement

question 149

Multiple Choice

Evaluation is done through testing, monitoring, and measurement. Measurement ________.

• A)tracks performance
• B)is used to predict results
• C)evaluates results
• D)is required by all advertisers
• E)is completed before the ad runs

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Definitions:

Sample Size

The number of observations or elements selected from a population to be included in a sample.

Upper Limit

The highest value in a range or set of data, often referring to the maximum point in an interval or boundary in statistical analysis.

Standard Deviation

An indicator that determines how spread out a dataset is from its mean, obtained by taking the square root of the variance.

Population Standard Deviation

The measure of the dispersion of data points in a population from its mean, providing insight into the variability within the entire population.