Which Type of Evaluation Research Uses Tracking Studies and Test

question 73

Multiple Choice

Which type of evaluation research uses tracking studies and test marketing to monitor the way the campaign is unfolding and how the messages and media are working?

• A)developmental research
• B)concurrent research
• C)post-testing research
• D)consistency research
• E)diagnostic research

---

Definitions:

SWOT Analysis

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Weaknesses

Attributes or areas that require improvement to reach desired goals or to maintain competitiveness.

Strategy

A high-level plan or set of actions designed to achieve long-term or overall goals under conditions of uncertainty.

Opportunities

Circumstances or situations that present potential for growth, development, or success.