Which Type of Research Evaluates the Impact After the Campaign

question 47

Multiple Choice

Which type of research evaluates the impact after the campaign is over or after the ad has run?

• A)developmental research
• B)concurrent research
• C)post-testing research
• D)consistency research
• E)diagnostic research

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Definitions:

Inhibitory Neurotransmitter

A type of chemical messenger that reduces or inhibits the likelihood of the neuron it acts upon to fire an action potential.

GABA

Gamma-Aminobutyric acid (GABA) is a neurotransmitter in the central nervous system that inhibits nerve transmission in the brain, calms neuronal activity, and is involved in reducing anxiety.

Serotonin

A neurotransmitter involved in various functions such as mood regulation, digestion, and sleep that can affect an individual's emotional state and general well-being.

Saclike Structures

Biological pouches in organisms that serve various functions such as storage, digestion, or transport of substances.