Evaluation Is Done Through Testing, Monitoring, and Measurement

question 113

Multiple Choice

Evaluation is done through testing, monitoring, and measurement. Monitoring ________.

• A)tracks performance
• B)is used to predict results
• C)evaluates results
• D)is required by all advertisers
• E)is completed before the ad runs

---

Definitions:

Fixed Action Pattern

A sequence of innate, unchangeable behaviors that is triggered by a specific stimulus and will be carried out to completion once started.

Action Specific Energy

A concept in ethology suggesting that certain behaviors build up energy within an organism, which then seeks release through specific actions.

Instinctive Behaviors

Innate, fixed patterns of response to stimuli that are not learned and are common to all members of a species.

Conditioning Experience

The process through which an association between two stimuli or a behavior and a stimulus is learned.