What Do Tracking Studies Show

question 27

Multiple Choice

What do tracking studies show?

• A)performance of a marketer's brand over time
• B)attitude toward the advertisement
• C)return on investment for the campaign
• D)past performance of a brand
• E)inquiries from an advertisement

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Definitions:

Consumer Goods

Products and commodities that are bought and used by individuals or households for personal enjoyment or need.

Cataracts

A medical condition where the lens of the eye becomes progressively opaque, resulting in blurred vision.

Accommodation

In cognitive psychology, the process of modifying existing cognitive schemas or perceptions to incorporate new information.

Optic Nerve

The nerve that carries neural impulses from the eye to the brain.