Which Type of Evaluative Test Asks Consumers How Likely They

question 90

Multiple Choice

Which type of evaluative test asks consumers how likely they are to buy a specific brand, then exposes them to an advertisement for that brand, usually as part of a collection of brands, and then asks them again what they intend to purchase?

• A)persuasion test
• B)inquiry test
• C)single-source research
• D)memory test
• E)concept test

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Definitions:

Scatter Diagram

A graphical representation used in statistics to show the relationship between two variables, where each point on the diagram represents the values of two variables.

Production Quotas

Defined as the specific quantity of goods that a company aims to produce within a certain timeframe.

Compromise

A resolution or settlement of a disagreement achieved by both parties making compromises.

Consistency

The quality of achieving a uniform, standard level of performance or behavior over time.